For those of you who use Tide Laundry Detergent, you may be interested to know that your favorite brand will soon be increasing the price per load – and they’re doing it in a rather sneaky way!

You’ll soon notice that you’re getting less bang for your buck. Let me elaborate..

The current retail price of 100oz. of Tide is approx $11.99 (that’s without coupons). Soon, those 100oz bottles will be history and the shelves will be stocked with 92oz bottles instead. You’ll still see that $11.99 price tag. To the everyday consumer, this won’t register as anything out of norm. After all, the bottle will look the same and the price tag will be the same.

Tide Laundry Detergent to Increase Prices 25%

tide price increase

Thanks wsj
This is where it gets sneaky. If you’d typically pay $11.99 for 100oz ($0.12/oz) but now pay $11.99 for 92 ounces ($0.13/oz), that’s a higher price per ounce. Essentially, you’re paying more money for less product.

What do you think? Are you willing to pay more money for less product?

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